When an entrepreneur starts a business, the main goals include achieving faster growth and becoming a large multinational. However, these objectives cannot be achieved by applying the traditional marketing methods. Instead, you should focus on using digital marketing strategies that guarantee top-notch results.
Unlike the traditional marketing methods, digital strategies make it easy to link to clients by forming communities, involving customers in product development, and utilizing referrals to drive conversions. If you implement digital marketing well, it is all that the brand will ever need to hit the conversion targets. This post outlines how digital marketing can help to increase business by over 400%.
Digital marketing allows users to get the results they target with ease
Digital marketing has become highly effective because it allows marketers to perfect targeting. The traditional methods were very crude because brand managers simply broadcasted ads with little focus on the target. The result was using a lot of cash and getting no or poor results. But digital marketing is very different. You can easily narrow down to the target audience using web content, social media, SEO, and geo-targeting tactics. In fact, you can even isolate people living in a specific location, select those with specific buying habits and demographics. For example, a brand with a new weight management product can easily narrow to people with overweight issues by forming targeted groups or existing ones on social media.
Bringing the customer and brands on the same page
Do you want to succeed by a huge margin? Get into the same room with the target audience. Digital marketing removes the brick-and-mortar model that made it extra difficult to get direct replies from clients after placing ads. It has created a new model of placing the target clients and brands on the same page. Whether via social media, mobile apps or blogs, initiating communication is only a click away. Think of a mobile app that serves as an entire brand in the clients’ pocket. Using the app, every new product, offer, or event is communicated directly to the right audience. Every initiative will guarantee very high success rate.
Creating a business model that runs 24 hours, 7 days every week
With digital marketing, the working timelines do not have to be limited to only 8 hours. Businesses automate their customer services so that any inquiry is addressed promptly and professionally. Indeed, they are now deploying the latest designs of artificial intelligence to understand what clients want and deliver it in overflowing measures. But this is not the only thing that makes businesses work long hours.
By running e-commerce stores, businesses can now operate 24 hours every day and sell anything across the globe. This is what has made companies such as Amazon.com and Alibaba to rapidly shoot to the top. Make sure to pick the right e-commerce model, and it will be a matter of time before growth edges past the 400% mark.
Tracking marketing results and remarketing to sell more
After investing in a specific marketing method, how do you tell that the strategy was successful? The traditional methods leave you hanging. In fact, it becomes more confusing if there were several marketing campaigns. These confusions and uncertainties become things of the past in digital marketing. Every digital marketing strategy including blogs, content marketing, social media, PPC, and others can be tracked with precision to know the campaign that gave the best results. You can also use tracking tools such as Google Analytics to know who visited, who converted, and at what time.
Digital marketing further helps brands to surpass their growth target and get past 400% mark reaching even those who failed to convert. You can easily identify those who went all the way to the shopping basket but failed to convert, those who checked prices, and others who visited the review pages. These are the clients to retarget to achieve higher growth rate. You can redesign a retargeting ad or provide a special offer. This will guarantee the highest possible conversion and optimal growth.
The final take
Digital marketing is the ultimate way to drive more traffic, enhance the brand image, and realize the highest conversion. Ensure to identify the best digital marketing strategies that work for the brand, track results, and implement change regularly. With appropriate application of digital marketing, you are sure of enjoying more than 400% business growth within a very short time.
Various types of products and services have various marketing objectives due to the nature of their trade. Objectives are best defined in a marketing plan which details exactly how the company can benefit if it takes on projected sales and marketing activities. The plan highlights the marketing mix, its budget, and how the business will expand in a specific period.
Marketing communication has channels that deliver your business message to the large masses. These days, companies use both print media and electronic media in their marketing mix. They like to take part in events and put up kiosks in various busy spots of the city for product testing as well. If the objective is to reach large masses you can create TV ads. To engage users online companies create websites and use questionnaires for new product development, learn more about consumer behavior, their likes and dislikes.
Reinforcement is the main element of integrated marketing communication as it ensures all elements of a result-driven campaign work cohesively to achieve objectives. For brand awareness five elements are most important as follows:
- Personal Selling
- Sales Promotion
- Direct Marketing
A promotional mix works like a combination of options and the options that suit the trade best are always part of a marketing mix. If you are a local restaurant there is no need to advertise on TV. All you need is sales promotions, websites, and direct marketing through food delivery companies. For an FMCG TV ads are essential when you have a lot of competitors. FMCGs try to make sales using all types of channels. So objectives of the marketing communications (MC) depend on the type of business you are in.
The importance of integration
Integration is important for consistency. For example, if the brand logo appears different on the packaging than what is displayed on the website it gives off a very bad impression. Uniformity gives you a clean brand image that is more trustworthy. The corporate identity has to be maintained at all times. The look and style of your brand need not change across the various channels. Your brand message has to be consistent for corporate reasons. The target audience will take actions you want them to if you have a consistent message across many platforms. For this reason, the brand, the agencies, media, channel members, and the MC support services all need to work together to ensure they are on the same page. This prevents clutter which is damaging for the company image.
Role of marketing communications in promoting and developing brands
Promoting and developing brands requires work on graphics. When you have attractive graphics the brand name will be well recalled as the mind likes to retain eye-catchy graphics. When you have the effectual graphics for your advertising and publicity you are ready to promote a brand. The logo is a vital element of the brand as it distinguishes you from others. It can be revamped when the market trends change. Brands are best developed using the right IMC strategy so they can find consumers in the large target market and this requires research. After that, we can build a brand using a marketing mix for IMC. It helps with customer retention and getting new customers. By building brand equity brands can survive n the market. Product information that consumers get leads to making informed decisions about making purchases.
A business message gives the target market awareness about who you are and the benefits you have to offer. By using events at expositions or interacting with consumers online at websites or social media sites we can build associations with the consumers. When we have a large following the perception of the brand in the market will be positive. More prospects will trust us and try it. From the experience they get online and from the product use, they will be loyal.
Marketing communication (MC) is the only way for businesses to move products, services, and ideas from manufacturers to end-users. It makes and maintains interaction with customers, prospects, retailers, and stakeholders. Marketing communication has a mix in which advertising and sales promotion play vital roles.
The types of MC include advertising, public relations, and sales promotions. Of these advertising extends the marketing footprint and always aims at a high rate of message delivery.
The 4 Ps of marketing: product, place, price, and promotion are the main goals of marketing communication. It reached a distinct target audience to change behavior through information, persuasion, and reminders. Without marketing communication, it is impossible to build awareness and encourage product trials. It maintains the customer base by reinforcing the purchase behavior by offering constant details about brand benefits.
The importance of MC within and across organizations as well as to the various stakeholders with a prime focus on customers
Marketing is the most important department of any organization. If marketing personnel succeed in their endeavors the company becomes profitable and expands. Without effective marketing, there are no profits and hence no new hires. Raises depend on the performance of the marketing communication. When an effective strategy is devised there can be fruitful results.
Not just the marketing department but other departments may work with the marketing communication such as events, sponsorship, public relations, direct marketing, and interactive marketing. These communication tools are often a part of the marketing communication mix.
In advertising, you need graphic designers, for sales calls you need the company vehicles from the admin department. For personal selling, you can use the sales staff. For approving a marketing event you have to have good relations with the accounts manager. So in a way, the marketing communications involve various departments within an organization. This increases operational efficiency. The integrated approach makes sure all channels are well aligned and follow the same tactic, in line with business objectives and company values.
Across the organization, it gives an impression about the company which could be negative or positive. Prospects and retailers compare the brand with its competitors and when your communications are good you can fare better than other brands and vice versa.
Many brands hire a third party for publicity, sales promotion, and word-of-mouth marketing, and the success or failure of the branding communication affects them directly. In terms of how it affects customers, they get closer to the brand products with the knowledge and information they can retain about the brand. Customers like to know how beneficial a product is for them and marketing communication tells them just that. All IMC strategy is focused on the way the customers want to experience the brand.